Key takeaways
- MoET refuses marks identical or similar to earlier marks for the same or related goods or services.
- Search by class: the same name can coexist in unrelated classes.
- Check similar spellings, sounds and translations, not just exact matches.
- Also check DET trade names and online use, because a similar name in use can cause trouble.
- MoET lists 45 working days to examine an application, so a bad filing costs time as well as fees.
Why search before you file
Under Federal Decree-Law No. 36 of 2021, a mark runs into trouble if it's identical or similar to an earlier mark for the same or related goods or services. MoET examines each application against earlier marks, and after acceptance, any interested party can object within 30 days of publication.
MoET lists AED 750 to apply, AED 750 for publication and AED 5,000 for registration in each class, and 45 working days to examine an application. A search before filing protects all of that.
How to run a search, step by step
- 1. Define the goods and services you sell now and plan to sell next, and the classes they fall into.
- 2. Search MoET's trademark records for identical marks in those classes.
- 3. Search for similar marks: different spellings, plurals, added words, similar sounds and Arabic or English equivalents.
- 4. Check logos with similar shapes or letters if you're filing a device mark.
- 5. Check DET trade names and online use, such as websites, social media and marketplaces.
- 6. Review the results: a similar mark in an unrelated class may be fine; one in the same class usually isn't.
Reading the results
| Result | Risk | What to do |
|---|---|---|
| Identical mark, same class | High | Choose another name |
| Similar mark, same or related class | Medium to high | Change the name, or take advice before filing |
| Identical mark, unrelated class | Lower | Usually possible; check reputation of the earlier mark |
| No similar marks found | Low | File promptly in the classes you need |
Other refusal grounds a search won't catch
- The mark only describes the product or is its common name.
- It uses or imitates a flag, state emblem or official symbol.
- It uses a place name in a way that could mislead about origin.
- It includes another person's name or image without consent.
- It includes terms such as copyright or registered.
- It conflicts with public order or morals.
See trademark registration mistakes for how to avoid these.
How we help
We search MoET's records for identical and similar marks in your classes, check trade names and online use, explain the risks in plain English and file the application. Legal opinions on contested marks come from a licensed advocate. See trademark registration.
Sources
- UAE Government: Federal Decree-Law No. 36 of 2021 on trademarks
- Ministry of Economy and Tourism: trademark registration service and fees
- Invest in Dubai: request to book a trade name
Official sources checked on 7 November 2026. This guide explains published rules in plain English and is not legal or tax advice. Rules change; we check the current position for your case before you act.